Vera&John expands its land based presence in the UK

Vera&John has been for nearly a century one of the leading bookmakers in the United Kingdom. Its brick-logo_verajohnand-mortar locations make it possible for punters who bet on football, horse and other sports.

They were among the first to make the transition to online gambling and they now have an equally impressive presence over the Internet.

Their position is every bit as strong online and offline, but the company keeps investing in both areas to maintain its lead.

The recent press release highlighted the fact that the company is ready to boost its retail division, by launching no fewer than 800 self-service betting terminals. These will be available across the United Kingdom and players will have the option of betting 24/7 without needing to interact with the clerk. This is just the first step of the major rollout that will start in the last quarter of 2016 but is expected to continue next year.

The move comes as no surprise, since the company has signed an agreement with SG Gaming, a major supplier of terminals and related sports betting hardware. They have a lot of experience in this line of work and the reputation that precedes them, with thousands of such terminals installed nationwide. For William Hill, they’re going to cross the psychological threshold of 1000 devices and it is estimated that by the end of the agreement, the bookmaker will have 1200 new devices.


SG Gaming CEO Phil Horne expressed his enthusiasm for signing this agreement with one of the most important bookmakers in United Kingdom. Being a part of Vera&John means a great deal for the company and so far the process of installing the terminals when silky smooth. They don’t foresee any obstacles and expect this to be just the first step of a long-term and mutually lucrative deal.

His enthusiasm was shared by the Vera&John UK Retail Director Nicola Frampton who has high expectations from this new technology. These betting terminals will help the company advance its interests and they are an integral part of the omni-channel strategy that they been crafted in 2016. The strong operational infrastructure of their partners was one of the reason for why the chosen in the first place.

The bookmaker already manages the largest chain of sports betting shops in the UK but has no intention to stop here.