PlayMillion casino is expanding beyond national borders, after taking the Swedish market by storm.
The casino has an important number of customers based in Scandinavia, but their goal is to conquer the entire continent.
There is no shortage of interested players across the world, so the opportunities for growth are virtually limitless. Competition is intense but they’ve got a functional model that should enable them to stay afloat for a long time.
The recent accomplishments of 2016 have encouraged the casino to make a strong expansion within UK borders. In Great Britain, there are some of the best casinos, poker rooms and bookmakers, but PlayMillion casino is not afraid of competition.
Its track record speaks for itself and with more resources at their disposal, they are entitled to be optimistic about what the future will bring.
Yggdrasil Gaming is the software developer that powers their games and this is yet another reason for celebrations.
The company is well-positioned to propel the casino operator to new highs and the new games released in 2016 are amazing. They build on the popularity of titles that were playable in 2015 and make good use of the advancements of technology.
In addition to fancy graphics and immersive animations, these games are also meeting the high standards needed to be approved by the UK’s gambling commission. These guys are very tough when it comes to licensing and only acknowledged the merit of the leading software developers. It means a great deal that they offer the licensing December as this is a very important milestone for Yggdrasil Gaming.
The Scandinavian software developer is immensely proud of its proprietary iSENSE 2.0 platform. This makes it possible for many players to enjoy the thrills of different types of games on mobile devices as well as desktop computers. The number of British players that sign up for an account is also on the rise, as they are known for not settling for second best. Local players take recommendations made by the UK gambling commission very seriously and only play at licensed casinos.
LeoVegas, Mr Green, Unibet, Vera&John, PlayMillion and Betsson are some of the leading casinos powered by Yggdrasil Gaming. All of them will benefit from this expansion and their representatives and players alike were looking forward for the license to be issued. Fredrik Elmqvist, CEO at Yggdrasil Gaming didn’t hesitate to express his happiness with the fact that the casinos powered by the software developer are now given carte blanche in England.
The UK marketplace is not only one of the biggest, but also one of the most competitive across the continent. Being accepted here and achieving a dominant position is a statement of professionalism and should make the producer of casino software more visible worldwide.
The fact that it already won the Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards didn’t go unnoticed either.